Topic: storytelling
Our bookmarks on this topic are also at pinboard.in/u:unison/t:storytelling/
It is in our nature to need stories
Wednesday, May 8, 2013 · Topics: storytelling
From Scientific American: It is in our nature to need stories. They are our earliest sciences, a kind of people-physics. Their logic is how we naturally think. They configure our biology, and how we feel, in ways long essential for our survival. · Go to It is in our nature to need stories →
Shared values in brand storytelling
Wednesday, April 3, 2013 · Topics: brand-strategy, storytelling
From Brand Strategy Insider: A shared value is a belief that both the brand and consumer have about a brand’s higher purpose, philosophy, culture and contribution. At the heart of enduring brand storytelling, shared values will be the only reason people will notice, listen and act.
Brands can’t market their way to making people care about the value they claim to provide. Besides consumers don’t care about your marketing anyway–their attention spans and tolerance grows ever shorter. Clutter grows exponentially. · Go to Shared values in brand storytelling →
Ken Burns on storytelling
Wednesday, April 3, 2013 · Topics: storytelling
For a documentary filmmaker, it’s hard to imagine a more intimidating project than making a documentary film about Ken Burns. When Sarah Klein and Tom Mason set out explore the mysterious nature of story, however, they decided to do just that. In their beautiful short documentary, Ken Burns: On Story, premiering here today, the filmmaker · Watch video →
Andrew Stanton on storytelling
Friday, March 22, 2013 · Topics: storytelling
From Garr Reynolds at Presentation Zen: Pixar Studios filmmaker Andrew Stanton gave a good TED talk about a year ago where he states that one of the key aims of any good story is that it must make the audience care. “Make me care,” he says. If you research the advice of famous directors and · Watch video →
The dueling myths of business
Sunday, December 30, 2012 · Topics: archetypes, myths, storytelling
From strategy+business: Economics and ecology are only two of five myths that shape the world view of decision makers, says Betty Sue Flowers — the poet, television commentator, documentarian, and educator who brought this idea to the Oxford scenario planning team. The other three myths are heroic (seeking to win), religious (seeking goodness), and scientific (seeking truth through reason). When company reputations sink, politicians get into intractable disagreements, or a financial crisis unfolds, one reason is usually a clash among these different perspectives. · Go to The dueling myths of business →
Visual storytelling guides: A new deliverable in technical communication?
Saturday, December 22, 2012 · Topics: storytelling, visua, visualization
From Tom Johnson: With the visual storytelling guide, we let our hair down a bit more and not worry so much about the economy of information as we unravel story after story coupled with strong images and possibly video. · Go to Visual storytelling guides: A new deliverable in technical communication? →
Empowerment marketing: Advertising to humans as more than just selfish machines
Wednesday, December 12, 2012 · Topics: advertising, brand-strategy, marketing, storytelling
From FastCompany: For decades, companies have made you feel inadequate in order to get you to buy things. In an excerpt from his new book Story Wars Jonah Sachs traces the history of the growing field of marketing products in ways that make us better people and the world a better place. · Go to Empowerment marketing: Advertising to humans as more than just selfish machines →
How to tell the stories your audience wants to hear
Saturday, August 25, 2012 · Topics: customer-experience, storytelling
From copyblogger: You only have about 90 seconds to tell your story online. Probably less, but that number reflects conventional wisdom on the matter. We all want to get pulled into a great story. It’s hardwired into our psychology. Storytelling has been an integral part of humanity since charcoal met cave wall. But if your stories aren’t original, creative, and relevant to your audience … no one will listen. · Go to How to tell the stories your audience wants to hear →
