Topic: strategic-planning
Our bookmarks on this topic are also at pinboard.in/u:unison/t:strategic-planning/
Tips for managing multiple editorial calendars on the go
Friday, April 26, 2013 · Topics: cms, editorial-calendar, planning, public-relations, strategic-planning
From Marketing.ai: A typical marketing manager will have a team of content creators working under them on a variety of different content items. They may be working on several different campaigns simultaneously with output going to websites, social media and content sharing platforms for video, slides or ebooks. Managing all of these people and tasks can become overwhelming as multiple deadlines start to loom, while strategy for the upcoming months must also be planned. · Go to Tips for managing multiple editorial calendars on the go →
The Thought Leader Interview: Cynthia Montgomery
Thursday, March 21, 2013 · Topics: brand-strategy, purpose, strategic-planning
From strategy+business: A Harvard Business School professor observes that leaders become better strategists by engaging in conversations about the purpose of a company. In the video Cynthia Montgomery and Booz & Company partner Ken Favaro discuss why strategy needs to be reimagined, and how a leader can help define what a business is and why it matters. · Go to The Thought Leader Interview: Cynthia Montgomery →
The value of being second
Friday, October 26, 2012 · Topics: brand-strategy, new-markets, strategic-planning
From strategy+business: Oded Shenkar, author of “Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge,” introduces an excerpt on the wisdom of entering markets after first movers from “The Art of Being Unreasonable: Lessons in Unconventional Thinking,” by Eli Broad. · Go to The value of being second →
Strategy or execution: Which is more important?
Tuesday, October 9, 2012 · Topics: brand-strategy, strategic-planning
From strategy+business: Many business leaders think they’d rather have great execution than superior strategies, but you can’t have the first without the second. · Go to Strategy or execution: Which is more important? →
Strategy simplified and not
Thursday, August 30, 2012 · Topics: strategic-planning, strategy
From Six Seconds: Go from Point A. Around Obstacles. Toward Point B. · Go to Strategy simplified and not →
The disciplined pursuit of less
Monday, August 13, 2012 · Topics: brand-strategy, paradox, strategic-planning
From Greg McKeown at Harvard Business Review: Why don’t successful people and organizations automatically become very successful? One important explanation is due to what I call “the clarity paradox.” · Go to The disciplined pursuit of less →
What it means to ‘act strategically’
Monday, March 12, 2012 · Topics: brand-strategy, strategic-planning
From anecdote: Be careful in your workplace when you ask people to act strategically. How are they viewing that term and what it means? Do they see it as a positive thing, or something a little less savoury? · Go to What it means to ‘act strategically’ →
Strategy: An executive’s definition
Thursday, March 8, 2012 · Topics: brand-strategy, mission-statements, strategic-planning, strategy, vision
From strategy+business: What is a business strategy? In the first installment of a new monthly s+b column, Booz & Company senior partner Ken Favaro shows why strategy is different from vision, mission, goals, priorities, and plans. · Go to Strategy: An executive’s definition →
