Topic: television-ads
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Super Bowl commercials, from charming to smarmy
Monday, February 6, 2012 · Topics: advertising, television-ads
From Stuart Elliott in NY Times: Some say, “Enough is enough.” Others say, “Too much is never enough.” When it came to the advertising bowl that took place inside Super Bowl XLVI on Sunday, enough was too much. · Go to Super Bowl commercials, from charming to smarmy →
Apple’s ‘Mac vs. PC’ ad campaign: All 4 years and 66 commercials
Saturday, October 8, 2011 · Topics: advertising, apple, television-ads
From Adweek: Steve Jobs could sell. He did it in person, he did it on stage, and he did it on television—in the form of advertising campaigns that were often the envy of the business. Among the most beloved was the long-running “Get a Mac” series with John Hodgman and Justin Long as the bumbling PC and the hip, unflappable Mac—an odd couple who would entertain viewers for years with their quips, barbs, sight gags, and one-liners. In 2010, Adweek declared “Get a Mac” to be the best advertising campaign of the first decade of the new century. Below are all 66 TV spots (plus the long version of 2008’s “Sad Song”) that aired during the campaign’s run, from May 2006 to October 2009. All 66 ads were directed by Phil Morrison of Epoch Films for TBWA Media Arts Lab. · Go to Apple’s ‘Mac vs. PC’ ad campaign: All 4 years and 66 commercials →
Podbuster ads, calculated to make you hit pause
Thursday, January 13, 2011 · Topics: advertising, podbuster-ads, television, television-ads
From NPR: Call it smart advertising — or bad boundaries. You may have noticed a spike in the number of TV commercials designed to look and feel like whatever show you’re watching. They’re called podbusters, DVR busters or interstitial ads, and they’re designed to remove viewers’ fingers from the fast-forward button during blocks — or “pods” — of ads. The advent of TiVo and similar devices can be thanked for the rise of the podbusters. About 40 percent of households have DVRs — meaning 40 percent of households can easily zip past commercials. Think of podbusters as speed bumps for ads. · Go to Podbuster ads, calculated to make you hit pause →
The best ad I’ve ever seen
Sunday, September 5, 2010 · Topics: advertising, advertising-examples, television-ads, videos
From John McWade at Before & After: A public-service ad for the Sussex Safer Roads Partnership. Produced by Sarah Alexander. · Go to The best ad I’ve ever seen →
