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From SmartBlog: At the 2012 South by Southwest Interactive, a panel of food-truck owners and experts came together to discuss the intersection of social media and food trucks. The panel left the audience with some great insights on how food-truck operators utilize social tools and how other kinds of brands might relate to their efforts.
From Coert Visser: Sam Harris is becoming one of my favorite authors. His new book (only on Kindle) is called Lying. It is a small book of only 26 pages with a surprising topic (I found).
Brene Brown studies human connection — our ability to empathize, belong, love. In a poignant, funny talk at TEDxHouston, she shares a deep insight from her research, one that sent her on a personal quest to know herself as well as to understand humanity. · Watch video →
From Andrew Taylor: The illusion of asymmetric insight makes it seem as though you know everyone else far better than they know you, and not only that, but you know them better than they know themselves. You believe the same thing about groups of which you are a member. As a whole, your group understands outsiders better than outsiders understand your group, and you understand the group better than its members know the group to which they belong.
From My Modern Metropolis: When was the last time you didn’t tell the truth? This particular poster series by Justin Barber, called Truth and Lies, depicts the common lies we tell ourselves and others alongside the brutal and hilarious truth. As the site says, “This is what you say, but this is what you mean, and we all know it.”
Understand your real intentions and state them. This transparency works for any project when others are involved to produce the project or to purchase the project. · Read more →
From FastCompany: John Havens, the co-author of “Tactical Transparency,” on how companies can use authenticity and social media tools to reinforce their brands and create relationships with customers