From FastCompany: Why should you cooperate with your customers? Survival is a pretty good motivator.
From Susan Abbott: I came across a wonderful paper recently by Dr. Linda Childers Hon at U of Florida and Dr. James E. Grunig at U. of Maryland: Guidelines for Measuring Relationships in Public Relations. Sounds pedestrian, but isn't.
From ChangeThis: “As a business it’s tempting to think of a ‘tribe’ as a ‘customer base.’ That’s wrong. People aren’t part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc. — creating a network of connections to the business as a whole.”