Tribes :: Paul Dupree at Unison Consulting

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Your startup is a tribe (and your customers are members, too)

Fri, Jul 20, 2012 · Topics: , , , ·

From FastCompany: Why should you cooperate with your customers? Survival is a pretty good motivator. · Go to Your startup is a tribe (and your customers are members, too) →

How to start rethinking relationship marketing

Sun, Aug 14, 2011 · Topics: , , , ·

From Susan Abbott: I came across a wonderful paper recently by Dr. Linda Childers Hon at U of Florida and Dr. James E. Grunig at U. of Maryland: Guidelines for Measuring Relationships in Public Relations. Sounds pedestrian, but isn't. · Go to How to start rethinking relationship marketing →

5 things Lady Gaga can teach marketers about community building

Fri, Aug 5, 2011 · Topics: , , ·

From Louis Marino at FastCompany: What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot. Building communities all starts with finding a common thread that brings people together. Experiences help define or typify what a community is all about. A community can be extremely close knit, yet very different when looked at on an individual level. But the commonality is that every community has a soul, and to tap into its soul in a meaningful way unlocks all its secrets. · Go to 5 things Lady Gaga can teach marketers about community building →

Seth Godin Interview: How to Become a Leader

Fri, Mar 13, 2009 · Topics: , ·

· Go to Seth Godin Interview: How to Become a Leader →

Learning to View Your Customers as a Powerful Tribe

Thu, Mar 12, 2009 · Topics: , , ·

From ChangeThis: “As a business it’s tempting to think of a ‘tribe’ as a ‘customer base.’ That’s wrong. People aren’t part of a tribe simply because they buy a product or service. What qualifies them as a tribe are their connections. Tribes of customers are connected to an idea, each other, products, services, employees, etc. — creating a network of connections to the business as a whole.” · Go to Learning to View Your Customers as a Powerful Tribe →

Seth Godin on Tribes

Thu, Nov 13, 2008 · Topics: , ·

This is the first revision of Seth Godin’s presentation of Tribes. Be sure to check out the notes on each page. · Go to Seth Godin on Tribes →

Tribe building tactics

Thu, Nov 13, 2008 · Topics: , , ·

From Seth Godin: things you can do to engage people, to build community and identity, to create connections and participation. · Go to Tribe building tactics →