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From Knowledge@Wharton: The cyberattacks on Sony Pictures in response to a movie that depicts a plot to kill North Korean leader Kim Jong-un should serve as a wake-up call in the digital age for companies that have hitherto been lax on information security.
“That is the major takeaway for companies who are watching this train wreck and breathing a sigh of relief that it wasn’t them,” according to Andrea Matwyshyn, a law professor at Princeton University. The hacking has been a “public relations nightmare,” for Sony, adds Wharton marketing professor Pinar Yildirim, as leaks of internal communications have fractured relationships and cast major Hollywood players in an unflattering light.
From WPHub: In today’s coding generation, HTML is a very basic language. For that reason alone, I am going to call this a beginner’s tutorial on HTML and its use in WordPress. There are several HTML tags that are vital for customizing content in a WordPress blog. I will concentrate on things that you cannot do with the WYSIWYG editor. The WordPress WYSIWYG editor is the tool in the WordPress admin that allows most WordPress users to know little or no HTML code at all and still make a somewhat decent looking blog post or page. However, if you know the basics of HTML that I will cover here, there are more content styling options available to you when developing a post or page in WordPress. That’s why it is essential to know a little HTML when adding content to your WordPress blog or website.
From BloggingPro: In order to consistently publish high-quality on your blog, you need to understand how to optimize the different parts of a blog post. To further help you make these parts even better, below are statistics and concepts that support why and how you should tweak the parts of the post to make them even better.
From Yoast: Testimonials are powerful in creating trust, and not just for online shops. The same actually goes for sales. Research has found that positive reviews can significantly increase sales. In fact, testimonials have been found to be a more important cue for judging the trustworthiness of an online store than the actual overall reputation of that store. But obviously you can’t just slap on some glorifying texts on your site. Your testimonials will have to earn the trust they’ll evoke in your site’s visitors.