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From BloggingPro: In order to consistently publish high-quality on your blog, you need to understand how to optimize the different parts of a blog post. To further help you make these parts even better, below are statistics and concepts that support why and how you should tweak the parts of the post to make them even better.
From Yoast: Testimonials are powerful in creating trust, and not just for online shops. The same actually goes for sales. Research has found that positive reviews can significantly increase sales. In fact, testimonials have been found to be a more important cue for judging the trustworthiness of an online store than the actual overall reputation of that store. But obviously you can’t just slap on some glorifying texts on your site. Your testimonials will have to earn the trust they’ll evoke in your site’s visitors.
From FastCompany: When the New York Times’s plummeting homepage traffic numbers were revealed last week, the internet again declared the homepage dead. But that may not be so true.