Our bookmarks on this topic are also at pinboard.in/u:unison/t:web-writing/
From Copyblogger: Sometimes you’re just flat out of ideas. It’s not a matter of talent — you’ve written great stuff in the past. But lately, when you go back to the well for a fresh idea, it’s coming up dry. This happens to the best of us — even veterans who consistently produce quality content have their off days. Yet they continue to write.
This one little thing — often no longer than a dozen or so words — can have a dramatic impact on who sees your content, how they perceive it, and their willingness to share it with others. So, making the greatest headline possible for every piece of content you create in the future is critical.
As the web becomes increasingly social, distributed, and search driven, the paths that users take to find content grow ever more varied, and that, according to Luke Wroblewski, has important implications for web page design and usability.
Wednesday, November 26, 2008 · Topics: web-writing
From A List Apart: There’s a time for professional jargon: when you know you’re speaking to an audience that understands you, and you need the extra specificity and precision that jargon can provide. If you’re using it outside of that situation, you’re probably not communicating clearly, honestly, or effectively.