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15 11, 2016

Here’s the letter Tim Cook sent to Apple employees after Trump’s win

Tue, Nov 15, 2016|Filed in: Bookmarks|Topics: , |Comments Off on Here’s the letter Tim Cook sent to Apple employees after Trump’s win

From Fast Company: The country is more polarized than it's been in decades—and Cook knows that means his 76,000 U.S. Apple employees are likely polarized, too. While many are likely still in shock at the election results, Cook wrote an email to Apple employees reminding them that "the only way to move forward is to move forward together," reports BuzzFeed. Here's the email in full: · Go to Here’s the letter Tim Cook sent to Apple employees after Trump’s win →

26 04, 2016

Apple shares new behind-the-scenes video of iPhone 6s Siri ad with the Cookie Monster

Tue, Apr 26, 2016|Filed in: Bookmarks|Topics: , , |Comments Off on Apple shares new behind-the-scenes video of iPhone 6s Siri ad with the Cookie Monster

From 9 to 5 mac: Last month, Apple unveiled a new commercial for the iPhone and always-on Siri, and now the company has shared a new video showcasing the behind-the-scenes process of making the video. “Go behind the scenes of the commercial, with Cookie Monster and everyone’s favorite personal assistant, Siri,” Apple teases.

The original ad, released last month, showcased the Cookie Monster using an iPhone 6s and hands-free Siri to make cookies. The Cookie Monster used hands-free Siri to control the timer while baking the cookies. In today’s new video, we get a closer look at the actual production process of the video. You can see some differences between the pre- and post-production videos, such as the differences in the Cookie Monster’s eyes. · Go to Apple shares new behind-the-scenes video of iPhone 6s Siri ad with the Cookie Monster →

22 05, 2015

In a little-seen early Apple video, Jobs and Wozniak talk about the company’s beginnings

Fri, May 22, 2015|Filed in: Bookmarks|Topics: , |Comments Off on In a little-seen early Apple video, Jobs and Wozniak talk about the company’s beginnings

From Fast Company: When the Mac was new, Apple's cofounders took a nostalgic look back at the Apple I and II. · Go to In a little-seen early Apple video, Jobs and Wozniak talk about the company’s beginnings →

12 09, 2014

Watch IKEA’s brilliant parody of Apple’s product announcement

Fri, Sep 12, 2014|Filed in: Videos|Topics: , , |Comments Off on Watch IKEA’s brilliant parody of Apple’s product announcement

From Contently: Apple fever took over the Internet today with the announcement of three exciting new products: the iPhone 6, iPhone 6 Plus, and the Apple Watch. But while everyone was tweeting about Apple’s latest efforts to lead the tech gospel, they were missing the most major industry announcement of September: the launch of IKEA’s new bookbook.

11 09, 2014

The hidden structure of the Apple keynote

Thu, Sep 11, 2014|Filed in: Bookmarks|Topics: , , |Comments Off on The hidden structure of the Apple keynote

From Quartz: One of Apple’s most successful products—which rarely gets recognized as such—is made not of aluminum and glass, but of words and pictures. The Apple keynote is the tool the company uses a few times a year to unveil its other products to millions of people.
To understand their hidden structure, Quartz reviewed more than a dozen Apple keynotes, logging and analyzing key elements. Here’s what we found. · Go to The hidden structure of the Apple keynote →

10 09, 2014

Inside Apple’s internal training program

Wed, Sep 10, 2014|Filed in: Bookmarks|Topics: , , |Comments Off on Inside Apple’s internal training program

From NY Times: Apple may well be the only tech company on the planet that would dare compare itself to Picasso. In a class at the company’s internal training program, the so-called Apple University, the instructor likened the 11 lithographs that make up Picasso’s “The Bull” to the way Apple builds its smartphones and other devices. The idea: Apple designers strive for simplicity just as Picasso eliminated details to create a great work of art. · Go to Inside Apple’s internal training program →

5 09, 2014

Apple’s ‘Your Verse’ is a case study in weaving content into commerce

Fri, Sep 5, 2014|Filed in: Bookmarks|Topics: , , |Comments Off on Apple’s ‘Your Verse’ is a case study in weaving content into commerce

From Contently: What will your verse be? It’s the question Apple asks their customers in their new content marketing campaign, a foray into brand storytelling that’s wholly centered on consumers and is woven into Apple’s commerce platform. · Go to Apple’s ‘Your Verse’ is a case study in weaving content into commerce →

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