From Fast Company: The country is more polarized than it's been in decades—and Cook knows that means his 76,000 U.S. Apple employees are likely polarized, too. While many are likely still in shock at the election results, Cook wrote an email to Apple employees reminding them that "the only way to move forward is to move forward together," reports BuzzFeed. Here's the email in full:
From 9 to 5 mac: Last month, Apple unveiled a new commercial for the iPhone and always-on Siri, and now the company has shared a new video showcasing the behind-the-scenes process of making the video. “Go behind the scenes of the commercial, with Cookie Monster and everyone’s favorite personal assistant, Siri,” Apple teases.
The original ad, released last month, showcased the Cookie Monster using an iPhone 6s and hands-free Siri to make cookies. The Cookie Monster used hands-free Siri to control the timer while baking the cookies. In today’s new video, we get a closer look at the actual production process of the video. You can see some differences between the pre- and post-production videos, such as the differences in the Cookie Monster’s eyes.
From Fast Company
From Fast Company: When the Mac was new, Apple's cofounders took a nostalgic look back at the Apple I and II.
From Contently: Apple fever took over the Internet today with the announcement of three exciting new products: the iPhone 6, iPhone 6 Plus, and the Apple Watch. But while everyone was tweeting about Apple’s latest efforts to lead the tech gospel, they were missing the most major industry announcement of September: the launch of IKEA’s new bookbook.
From Quartz: One of Apple’s most successful products—which rarely gets recognized as such—is made not of aluminum and glass, but of words and pictures. The Apple keynote is the tool the company uses a few times a year to unveil its other products to millions of people.
To understand their hidden structure, Quartz reviewed more than a dozen Apple keynotes, logging and analyzing key elements. Here’s what we found.
From NY Times: Apple may well be the only tech company on the planet that would dare compare itself to Picasso. In a class at the company’s internal training program, the so-called Apple University, the instructor likened the 11 lithographs that make up Picasso’s “The Bull” to the way Apple builds its smartphones and other devices. The idea: Apple designers strive for simplicity just as Picasso eliminated details to create a great work of art.
From Contently: What will your verse be? It’s the question Apple asks their customers in their new content marketing campaign, a foray into brand storytelling that’s wholly centered on consumers and is woven into Apple’s commerce platform.