From Scott Cantrell in Dallas Morning News: The old overture-concerto-symphony model, with no real relationship among the pieces, gives no identity to a concert, no marketing hook. It’s just another ‘one from column A, one from column B’ mishmash. Slapping alliterative labels for single pieces on concerts — ‘Marvelous Mozart,’ ‘Bombastic Beethoven,’ ‘Ravishing Ravel’ — is pretty lame.
From NY Times: Several hundred millennials mingled under the soaring atrium of the Guggenheim Museum on Fifth Avenue one recent frigid February night. Weaving around them were black-clad servers bearing silver trays piled high with doughnuts, while a pixieish D.J. spun Daft Punk remixes.
The occasion was the museum’s annual Young Collectors Party, and the increasingly tipsy crowd thronged in a space usually filled with visitors eager to see the 73-year-old institution’s priceless artworks. But on this night, the galleries displaying an exhibition of Italian Futurism were mostly cordoned off. Instead, youthful, glamorous and moneyed New Yorkers were the main attraction.
A day in the life of NYC Ballet soloist, Megan LeCrone and Young Patrons Circle committee member, Salvador Avila.
From NY Times: Some of the best-remembered moments in entertainment are dances set in New York City, in shows and movies like “Guys and Dolls,” “On the Town,” “West Side Story,” “42nd Street” and “The Band Wagon.” Now comes a campaign that urges New Yorkers to support dance as an art form. The campaign, scheduled to get under way this week, is being sponsored by Dance/NYC, a nonprofit organization that was spun off in January from the national organization Dance/USA. The campaign, which is being created internally at Dance/NYC, carries the theme “New Yorkers for dance.”
From We Love Ad: NYCB Art Series commissions contemporary artists to create original works of art inspired by our unique energy, spectacular dancers, and one-of-a-kind repertory of ballets. New York City Ballet has worked with leading and emerging artists throughout the Company’s history — luminaries like Andy Warhol, Keith Haring, and Julian Schnabel. We are proud to continue this tradition by partnering with Brooklyn-based artists FAILE for the inaugural year of Art Series.
Faile's installation, Les Ballets De Faile, was created for the Art Series performances on Friday, February 1, and Wednesday, May 29. On these dates, every seat in the house is available for just $29, and each audience member will receive a limited-edition work made specifically for this event.
In four lively, detailed reports, a team of researchers and writers captures what worked – and what didn't – when a chorus, a museum, an opera company, and a theater embarked on very different efforts to cultivate their audiences.
From Forty: One of our most common tendencies as people is believing that our own thoughts and opinions are true or the best option. It’s human nature, and a lot of times your gut will lead you in the right direction. However, this bias can hinder our ability to make educated decisions, cause us to overlook important facts, and encourage […]
From Chad Bauman: In early 2008, Arena Stage along with a few other LORT theaters, began to test subscription alternatives in focus groups. In doing so, I was absolutely certain that the results would show at least one, if not several, attractive alternatives to subscriptions. I was wrong. Our work indicated that each option we put forth was less attractive to target single ticket buyers, multi-buyers and current subscribers than what we currently had. I was so surprised that we conducted a second series of focus groups with similar results. Amazed and confused, after a few months, I concluded our market research indicated that the subscription model wasn't outdated, but that our execution was flawed.