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28 02, 2017

The New York Times joins the debate about the truth in minimalist ads from Droga5

Tue, Feb 28, 2017|Filed in: Bookmarks|Topics: , , , , |Add a comment

From Adweek: In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth—and the role independent journalists play in searching for it, and telling it—in a big new brand campaign from Droga5.

Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of eroding faith in the knowability of the truth, and acknowledge that what’s asserted to be the truth in today’s hostile and oversaturated political media landscape is often just opinion, or even outright lies.

The campaign includes a 30-second spot that will air on the Academy Awards on Feb. 26 (where such ad slots are going for up to $2.5 million). The spot features audio of people debating politics, while on-screen text finishes the sentence “The truth is…” in various ways. · Go to The New York Times joins the debate about the truth in minimalist ads from Droga5 →

21 02, 2017

Poster perfect: The art of James McMullan

Tue, Feb 21, 2017|Filed in: Bookmarks|Topics: , , , |Comments Off on Poster perfect: The art of James McMullan

From NY Times: No other living artist is more closely identified with an American theater company than James McMullan. For 30 years, his painterly posters for Lincoln Center Theater have been turned into collectibles that are more than advertising: They’re synonymous with the shows themselves. It’s hard not to think of “Carousel” without recalling his artwork for the 1994 revival that depicts a brooding Billy Bigelow, vividly illuminated from below, atop wooden horses that rear beneath an angry sky.

To commemorate Mr. McMullan’s artistic tenure with Lincoln Center, a permanent exhibition of some of his best-known works was recently installed in the lobby of the Mitzi E. Newhouse Theater. For playwrights, having Mr. McMullan, 82, spend so much time considering and visualizing their created world is like having Picasso paint their child’s portrait. · Go to Poster perfect: The art of James McMullan →

21 02, 2017

Chicago Symphony Orchestra posters

Tue, Feb 21, 2017|Filed in: Bookmarks|Topics: , , , |Comments Off on Chicago Symphony Orchestra posters

From Communication Arts: MusicNOW, a series of four new music concerts curated by the Chicago Symphony Orchestra’s Mead Composers-in-Residence Samuel Adams and Elizabeth Ogonek, called for visuals no less compelling in their musicality. Thirst was happy to provide just that by creating unique illustrations for each concert, along with a graphic system for flyers, digital advertisements and on-screen content. A limited-edition poster—with offset lithography by Graphic Arts Studio, foil stamping by Artistry Engraving & Embossing Co., Inc. and generous support by Mohawk Fine Papers—further commemorated each concert illustration. · Go to Chicago Symphony Orchestra posters →

4 05, 2015

Leonardo da Vinci’s resume

Mon, May 4, 2015|Filed in: Bookmarks|Topics: , , , , , |Comments Off on Leonardo da Vinci’s resume

From Marc Cenedella: Before he was famous, before he painted the Mona Lisa and the Last Supper, before he invented the helicopter, before he drew the most famous image of man, before he was all of these things, Leonardo da Vinci was an armorer, a weapons guy, a maker of things that go “boom.”

And, like you, he had to put together a resume to get his next gig. So in 1482, at the age of 30, he wrote out a letter and a list of his capabilities and sent it off to Ludovico il Moro, Duke of Milan. · Go to Leonardo da Vinci’s resume →

4 05, 2015

The best resume looks like Leonardo da Vinci’s

Mon, May 4, 2015|Filed in: Bookmarks|Topics: , , |Comments Off on The best resume looks like Leonardo da Vinci’s

From 99u: We all know that your resume is often the very first thing to make an impression with a potential employer. But do you know exactly how impactful a resume can be?

Consider research done in 2000 by two University of Toledo psychology students. The researchers showed that any amount of time spent in an interview served only as a means to confirm whatever impression had already been formed. It takes just 30 seconds to make that first impression, and it’s your resume that undoubtedly sets the expectation. · Go to The best resume looks like Leonardo da Vinci’s →

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