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21 02, 2017

So, what happens to the @POTUS Twitter account now?

Tue, Feb 21, 2017|Filed in: Bookmarks|Topics: , , |Comments Off on So, what happens to the @POTUS Twitter account now?

From The Washington Post: As part of the “digital transition” plan laid out by the Obama White House shortly before the election, the incoming administration starts with a clean slate. · Go to So, what happens to the @POTUS Twitter account now? →

21 02, 2017

The digital transition: How the presidential transition works in the social media age

Tue, Feb 21, 2017|Filed in: Bookmarks|Topics: , , |Comments Off on The digital transition: How the presidential transition works in the social media age

From Obama White House: Take a look at how the digital history of the Obama administration is preserved. · Go to The digital transition: How the presidential transition works in the social media age →

21 02, 2017

How to design a team to deliver powerful capabilities

Tue, Feb 21, 2017|Filed in: Bookmarks|Topics: , , , |Comments Off on How to design a team to deliver powerful capabilities

From strategy+business: Does the way your company manages its strategy influence the effectiveness of your teams? And does the way you manage teams affect your strategy? We believe the answer to both questions is yes, and in a new research study under way now, we’re testing that hypothesis.

You can see the evidence in companies with strategic coherence. These are companies with a distinctive identity. The few capabilities that make them unique all fit together, supporting a value proposition that few other companies can match. They choose to go in directions only where their capabilities give them a right to win. Great companies need great capabilities. And inside every company that does things exceptionally well are teams of people working across functional boundaries, year after year, doing things together they couldn’t do alone. · Go to How to design a team to deliver powerful capabilities →

5 07, 2016

Three keys to great content marketing design, according to The New York Times

Tue, Jul 5, 2016|Filed in: Bookmarks|Topics: , , |Comments Off on Three keys to great content marketing design, according to The New York Times

From The Content Strategist: Rachel Gogel is not a fan of the term “visual storytelling.” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story.

Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained. “The question is, how do we use visuals to influence emotion, to get an audience to view your images, to stay and eventually come back?”

The main goal at the T Brand Studio is to turn brand initiatives into a narrative with the same caliber of reporting as the traditional editorial work produced by The New York Times. · Go to Three keys to great content marketing design, according to The New York Times →

5 07, 2016

Stop branding and start activating

Tue, Jul 5, 2016|Filed in: Bookmarks|Topics: , |Comments Off on Stop branding and start activating

From ChangeThis: Marketers don't generate demand. Great companies spend their time understanding what and where latent demand exists and build the products, services, and user experiences that connect to that demand. They delve into their founding principles and develop, invent, or innovate goods and services specifically driven and defined by those principles. Don’t misinterpret this effort. It’s not a matter of chasing market opportunity. It’s as much an inward journey as it is recognition of the current state of any given market. This is where the mental shift is happening among great companies that are attracting incredibly loyal customer bases. They are thinking about markets and the competitive environment they reside in terms of user experience design. · Go to Stop branding and start activating →

9 06, 2016

How “Hamilton” creator Lin-Manuel Miranda is building a brand for the ages

Thu, Jun 9, 2016|Filed in: Bookmarks|Topics: , |Comments Off on How “Hamilton” creator Lin-Manuel Miranda is building a brand for the ages

From Fast Company: The history-making Broadway icon recast history to reflect contemporary America, and found innovative ways to put fans first. · Go to How “Hamilton” creator Lin-Manuel Miranda is building a brand for the ages →

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