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23 12, 2014

Why your brand needs an editor

Tue, Dec 23, 2014|Filed in: Bookmarks|Topics: , , |Comments Off on Why your brand needs an editor

From Contently: In content marketing, credibility is king. Building an owned audience only works if your readers trust you. That trust is hard to earn, but it’s all too easy to lose—especially if your content marketing is more marketing than content. · Go to Why your brand needs an editor →

15 08, 2011

Customer loyalty programs that work

Mon, Aug 15, 2011|Filed in: Bookmarks|Topics: , |Comments Off on Customer loyalty programs that work

From Harvard Business School: The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart decision. Unfortunately, it's one of the only smart decisions retailers are making when it comes to customer loyalty schemes. · Go to Customer loyalty programs that work →

13 01, 2011

The good, the bad and the trustworthy

Thu, Jan 13, 2011|Filed in: Bookmarks|Topics: , , , , |Comments Off on The good, the bad and the trustworthy

From strategy+business: Some companies' hapless responses to accidents and other incidents have made business seem untrustworthy, yet the value of a good corporate reputation has grown more important to the public. Companies must put strategies in place to safeguard their reputation and their brands. · Go to The good, the bad and the trustworthy →

16 11, 2010

Rebuild trust by engaging customers

Tue, Nov 16, 2010|Filed in: Bookmarks|Topics: , , |Comments Off on Rebuild trust by engaging customers

From 1to1 media: "Consumers are in the driver's seat," Alterian CEO David Eldridge told attendees of Alterian's Engaging Times Summit 2010, "and they want interaction, not interruption." During his opening remarks Eldridge also revealed several findings from the company's report "Your Brand: At Risk or Ready for Growth," based primarily on a study of about 1,000 consumers. According to the report, he said, customer trust is low and companies need to focus on rebuilding that trust. · Go to Rebuild trust by engaging customers →

23 06, 2010

Can you keep customers for life?

Wed, Jun 23, 2010|Filed in: Bookmarks|Topics: , |Comments Off on Can you keep customers for life?

From Inc: Every day, business owners work hard to gain new customers through sales and marketing efforts. What many may be overlooking is the fact that it costs six times more to get a new customer than it does to keep an existing customer, says Bob Shaff, president of Customers for Life Consulting, a Tucson, Arizona customer loyalty consulting firm. Loyal customers recommend your products and services to others, cost less to serve, generally aren’t as price-sensitive, and will forgive the occasional misstep because they have a relationship with you, he adds. · Go to Can you keep customers for life? →

4 12, 2008

What Does a Loyal Customer Look Like?

Thu, Dec 4, 2008|Filed in: Bookmarks|Topics: |Comments Off on What Does a Loyal Customer Look Like?

From 1to1: New research on customer loyalty from Forrester Research, Acxiom, and others shows that “loyalists” tend to share a similar profile, even in verticals as diverse as banking, mobile phones, consumer goods, and electronics. They are female, tech-friendly, and family-oriented, according to Forrester. · Go to What Does a Loyal Customer Look Like? →

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