From Harvard Business Review: Nonprofit leaders face unique challenges in achieving results, but a growing number are showing it can be done — by rigorously confronting questions related to strategy, capital, and talent.
From NY Times: Companies too often hinder their own success by focusing too narrowly on selling products and not on what their customers actually need, says Dev Patnaik, a business strategist.
From Jakob Nielsen: The 1% of websites that don’t suck can be made even better by strengthening exceptional user performance, eliminating miscues, and targeting company-wide use and unmet needs.
Understanding your customer is a never-ending process. Here are some simple ways to do so.
Organizations exist for one purpose — to meet human needs. Thriving organizations do that exceedingly well. Any brand management initiative, any marketing initiative, and indeed any business or organizational initiative must start with a solid understa
According to researchers at Carnegie Mellon, Stanford and MIT, people spend money ’til it hurts.
From Social Customer Manifesto: there’s a battle in the brain between immediate pleasure and immediate pain when we’re deciding what to buy.