customer-values

Home » customer-values
19 12, 2012

When values collide, consumers speak with their wallets

Wed, Dec 19, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on When values collide, consumers speak with their wallets

From Knowledge@Wharton: The leaders of several different organizations — including Chick-fil-A, the Salvation Army and Susan G. Komen for the Cure — have been in the news this year for actions or statements that appeared to go against the groups' stated missions. But is the fallout from such controversy different for nonprofits like Komen and the Salvation Army than it is for for-profit businesses like Chick-fil-A? Experts from Wharton and the University of Pennsylvania say yes, noting that the stakes are higher when consumers are spending on a donation that reflects their beliefs. · Go to When values collide, consumers speak with their wallets →

9 12, 2009

Repositioning during a slowdown

Wed, Dec 9, 2009|Filed in: Bookmarks|Topics: , , , , |Comments Off on Repositioning during a slowdown

From Tom Asacker: Repositioning, in the classic sense, is a marketing communication strategy designed to reframe a company’s offerings in a more favorable light to better appeal to changing consumer sensibilities. Today it’s primarily intended to lure customers by emphasizing value for money. · Go to Repositioning during a slowdown →

4 12, 2008

The Brand Bubble: How Business Speculation in the Consumer Marketplace Threatens Our Economy

Thu, Dec 4, 2008|Filed in: Bookmarks|Topics: , , |Comments Off on The Brand Bubble: How Business Speculation in the Consumer Marketplace Threatens Our Economy

From ChangeThis: “Through extensive research using brand and financial data on thousands of brands, I and my colleagues at Young & Rubicam have found that the multiples that markets place on brand valuations far overstate actual consumer sentiment. This means that the value creation most brands are bringing to their companies, and ultimately to their shareholders, is greatly exaggerated.” · Go to The Brand Bubble: How Business Speculation in the Consumer Marketplace Threatens Our Economy →

Load More Posts