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9 05, 2013

What eyeware startup Warby Parker sees that others don’t

Thu, May 9, 2013|Filed in: Bookmarks|Topics: , |Comments Off on What eyeware startup Warby Parker sees that others don’t

From Knowledge@Wharton: Warby Parker has vision. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. And just last month in New York City, the company opened its first free-standing store which, according to co-founder Neil Blumenthal, represents "unchartered territory … the convergence of e-commerce and bricks and mortar. The idea that it's one or the other is ridiculous," he says. "E-commerce as a term will become obsolete in five or six years." · Go to What eyeware startup Warby Parker sees that others don’t →

11 07, 2012

5 ways brands use Pinterest to authentically connect

Wed, Jul 11, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on 5 ways brands use Pinterest to authentically connect

From Fast Company: No one cares about your products and services in and of themselves; they just want their problems solved. Pinterest allows you to become that resource. Added bonus? Cupcakes. · Go to 5 ways brands use Pinterest to authentically connect →

27 01, 2012

How to get more clicks on Twitter

Fri, Jan 27, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on How to get more clicks on Twitter

From Dan Zarrella: The best use of Twitter is as a broadcast medium. You should be creating a ton of interesting content and sharing it with your followers. To that end Dan has done a bunch of research on how to optimize the clickthrough rate (CTR) of the links you’re tweeting. · Go to How to get more clicks on Twitter →

16 12, 2011

Behind the scenes of the Atlanta Falcons’ interactive marketing team

Fri, Dec 16, 2011|Filed in: Bookmarks|Topics: , |Comments Off on Behind the scenes of the Atlanta Falcons’ interactive marketing team

From emma: The folks at emma talk email marketing, social media strategy and staying focused during the holidays with Dan Levak, Director of New Media for the NFL's Falcons. · Go to Behind the scenes of the Atlanta Falcons’ interactive marketing team →

6 12, 2011

8 ways to get people to discuss your new product in social media

Tue, Dec 6, 2011|Filed in: Bookmarks|Topics: , , |Comments Off on 8 ways to get people to discuss your new product in social media

From David Meerman Scott: I'd suggest that these techniques should be used at launch to get people to discuss any new product in social media. It is not just for books. · Go to 8 ways to get people to discuss your new product in social media →

23 11, 2011

Why people (dis-) Like your brand on Facebook

Wed, Nov 23, 2011|Filed in: Bookmarks|Topics: , , , |Comments Off on Why people (dis-) Like your brand on Facebook

From All Facebook: People prefer to follow brands on Facebook rather than Twitter, but a majority follow only two to five brands. The page with the most likes on it is belongs to none other than Facebook — so what the company posts there should serve as examples for how to attract fans and keep them around. · Go to Why people (dis-) Like your brand on Facebook →

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