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4 02, 2014

30 years of Mac advertising

Tue, Feb 4, 2014|Filed in: Videos|Topics: , , , |Comments Off on 30 years of Mac advertising

This compilation is based on Apple’s ’30 years of Macintosh innovation’ timeline created for the Mac’s 30th anniversary.

Remember “for the first time in history a personal computer has been classified as a weapon by the U.S. government. With the power to perform over one billion calculations per second, the Pentagon wants to insure that the Macintosh G4 does not fall […]

16 06, 2012

Why web designers are choosing the emotional approach to attract more clients

Sat, Jun 16, 2012|Filed in: Bookmarks|Topics: , |Comments Off on Why web designers are choosing the emotional approach to attract more clients

From DesignModo: Emotional design turns casual users into fanatics, ready to tell others about their positive experience. – Aarron Walter, author of Designing for Emotion. Web design has rapidly switched its gears in the last two decades. The websites of yesterday lacked personality and character and were based on serious company personas. Businesses left humor and creativity at the door because they thought users would think these traits were trivial.
This line of thinking has shifted in the last 5-10 years and the web has become more about identifying a unique brand personality rather than trying to be “stuffy” and machine-like. · Go to Why web designers are choosing the emotional approach to attract more clients →

11 05, 2012

Philip Kotler on marketing

Fri, May 11, 2012|Filed in: Videos|Topics: , , |Comments Off on Philip Kotler on marketing

Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not […]

13 04, 2012

Not just pretty: Building emotion into your websites

Fri, Apr 13, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on Not just pretty: Building emotion into your websites

From Smashing: Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency. · Go to Not just pretty: Building emotion into your websites →

15 03, 2012

A brand choice is a feelings choice.

Thu, Mar 15, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on A brand choice is a feelings choice.

From Tom Asacker: My philosophy of brands revolves around the star called "feelings." Not emotions, mind you. I don't subscribe to the brands as emotional connection philosophy. I prefer to view a brand choice as a feelings choice. · Go to A brand choice is a feelings choice. →

7 12, 2011

Storytelling is the magic behind customer engagement

Wed, Dec 7, 2011|Filed in: Bookmarks|Topics: , , |Comments Off on Storytelling is the magic behind customer engagement

From 1to1 blog: The best way to engage customers: Tell stories. Stories connect people on an emotional level, and emotion is what drives people to action. "Stories define us and give meaning to our lives," Peter Guber, Chairman and CEO, Mandalay Entertainment Group, and author Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story, said during his keynote this morning at NACCM. "Stories break down barriers. They work." · Go to Storytelling is the magic behind customer engagement →

13 10, 2011

Don Norman on 3 ways good design makes you happy

Thu, Oct 13, 2011|Filed in: Videos|Topics: , , , , , , |Comments Off on Don Norman on 3 ways good design makes you happy

From TED: In this talk from 2003, design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed.

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