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20 09, 2016

Hollywood’s ‘Moneyball’ moment: Why entertainment leaders need big data now

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: |Comments Off on Hollywood’s ‘Moneyball’ moment: Why entertainment leaders need big data now

From Change This: For nearly a century, industry executives have relied on the same script: use industry experience and gut feel to pick the right products; sell these products to customers in a series of staggered release windows; and hope to win by creating blockbusters. For movies, this meant first selling high-priced tickets for single viewings of films in the theaters; then selling DVDs three months later that could be watched repeatedly at home; and then, six months to two years after that, licensing films to cable TV, where they could seemingly be watched for free. This method of selling content wasn’t arbitrary. In an analog world it represented the most profitable way of make money from consumers who placed very different values on the movie.

In recent years, however, a perfect storm of technological change has hit the entertainment industries. It involves the convergence of user-generated content, long-tail markets, and digital piracy, and it has diminished the profitability of the industries’ traditional business model.” · Go to Hollywood’s ‘Moneyball’ moment: Why entertainment leaders need big data now →

9 03, 2012

Following LACMA’s big rock through Long Beach, tweet by tweet

Fri, Mar 9, 2012|Filed in: Bookmarks|Topics: , , , |Comments Off on Following LACMA’s big rock through Long Beach, tweet by tweet

From LA Times: The circuitous 11-day journey of LACMA's giant boulder finished its most challenging route yet Thursday morning, squeezing through the busy byways of Long Beach. Los Angeles Times reporter Deborah Vankin has been following the rock's trip and live tweeted from the scene starting Wednesday afternoon into Thursday morning. · Go to Following LACMA’s big rock through Long Beach, tweet by tweet →

4 09, 2011

Gospel lessons in marketing from "The Book Of Mormon"

Sun, Sep 4, 2011|Filed in: Bookmarks|Topics: , |Comments Off on Gospel lessons in marketing from "The Book Of Mormon"

From FastCompany: The Book of Mormon has taken Broadway by storm. With this one irreverent, but irrefutable success, the creators have rewritten how a Broadway musical can win the hearts and minds of its audiences. Surely there are lessons to be learned for marketers as well. · Go to Gospel lessons in marketing from "The Book Of Mormon" →

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