Since the passing of Steve Jobs, I've been wondering, what does it take to be extraordinary? Extraordinary may be easier to achieve when the focus is creating and delivering products that delight customers. Two former Apple employees give us a glimpse into creating extraordinary products.
From Lawrence Rifkin: Can transcendence be expressed and understood in a way that is humanistic, rather than supernatural?
When most of us learn a new skill, we work to get just "good enough" and then we go on autopilot. We hit what journalist and bestselling author Joshua Foer calls the "OK Plateau," where we have gained sufficient skills for our needs and we stop pushing ourselves. But experts do it differently. Looking at […]
From Communication Arts: The Elysian, a newly-opened 60-story uber-luxury hotel and residence in Chicago’s affluent Gold Coast neighborhood has a unique owner-operated model built around delivering remarkable moments. The Chicago office of zig was tasked with bringing the brand promise to life. Knowing that it’s the subtle, unexpected touches that happen during a hotel stay that ultimately make it memorable, zig articulated and personalized the brand experience at every imaginable touchpoint — from the key cards and valet tickets to the faces of the phones. A very special part of the project, The Found Art of Hospitality (the Elysian brand book), was created to bring the hotel to life for investors, stakeholders and employees before the property opened, and for anyone not there to experience it for themselves. It establishes the distinct voice of the property — elegant without being stuffy, approachable and with a touch of wit.
From Change This by Seth Godin: The long, tough slog through mediocre-ville. To be the best you must concentrate your effort, push a little harder, commit a few more resources and leave mediocre to those willing to be average.