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5 07, 2016

Three keys to great content marketing design, according to The New York Times

Tue, Jul 5, 2016|Filed in: Bookmarks|Topics: , , |Comments Off on Three keys to great content marketing design, according to The New York Times

From The Content Strategist: Rachel Gogel is not a fan of the term “visual storytelling.” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story.

Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained. “The question is, how do we use visuals to influence emotion, to get an audience to view your images, to stay and eventually come back?”

The main goal at the T Brand Studio is to turn brand initiatives into a narrative with the same caliber of reporting as the traditional editorial work produced by The New York Times. · Go to Three keys to great content marketing design, according to The New York Times →

5 07, 2016

Infographic: The six types of millennials

Tue, Jul 5, 2016|Filed in: Bookmarks|Topics: , , |Comments Off on Infographic: The six types of millennials

From The Content Strategist: There are marketers out there who would sell their vital organs if it meant they could get inside a millennial’s brain. But therein lies the problem—some marketers see everyone born between 1980 and 2000 as the same person. We’re not. There are so many different ways to be a hipster. Sure, a lot of us have skinny bikes and skinny jeans and abstract job titles at companies that lose money, but when you get to know us, you’ll see there’s really more than one stereotype that sums us up. Specifically, there are six. · Go to Infographic: The six types of millennials →

30 05, 2013

Customer journey management is the future of customer experiences

Thu, May 30, 2013|Filed in: Bookmarks|Topics: , |Comments Off on Customer journey management is the future of customer experiences

From Brian Solis: CMOs are exploring new customer-centric technologies and philosophies because it’s the right thing to do. After all, customer centricity has long been an aspiration of business leaders, with getting closer to customers representing a stated business objective. But in face of connected consumerism, what’s keeping CMOs awake at night may have to do more with survival than leadership. · Go to Customer journey management is the future of customer experiences →

9 05, 2013

What eyeware startup Warby Parker sees that others don’t

Thu, May 9, 2013|Filed in: Bookmarks|Topics: , |Comments Off on What eyeware startup Warby Parker sees that others don’t

From Knowledge@Wharton: Warby Parker has vision. The e-commerce startup known for its $95 retro-cool frames has attracted a steady stream of customers and top-notch investors. And just last month in New York City, the company opened its first free-standing store which, according to co-founder Neil Blumenthal, represents "unchartered territory … the convergence of e-commerce and bricks and mortar. The idea that it's one or the other is ridiculous," he says. "E-commerce as a term will become obsolete in five or six years." · Go to What eyeware startup Warby Parker sees that others don’t →

3 04, 2013

The true cost of bad customer service

Wed, Apr 3, 2013|Filed in: Bookmarks|Topics: , , |Comments Off on The true cost of bad customer service

From socialmouths: In a way, social media has helped bring customer service to the very front end of business. Customer services is no longer a “behind-the-scenes” thing. We’ve always known that is easier to keep an existing customer than finding a new one but, in the era of “everything is public”, it also plays a big role on the marketing of the company.

The customer service department today is capable of making your company a success story or simply destroy it. · Go to The true cost of bad customer service →

29 03, 2013

You gotta serve somebody

Fri, Mar 29, 2013|Filed in: Bookmarks|Topics: , , |Comments Off on You gotta serve somebody

From strategy+business: Jeff Thull, author of "Mastering the Complex Sale: How to Compete and Win When the Stakes Are High," introduces a passage that overturns negative stereotypes about sales from "To Sell Is Human: The Surprising Truth about Moving Others," by Daniel H. Pink. · Go to You gotta serve somebody →

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