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21 02, 2017

Chicago Symphony Orchestra posters

Tue, Feb 21, 2017|Filed in: Bookmarks|Topics: , , , |Comments Off on Chicago Symphony Orchestra posters

From Communication Arts: MusicNOW, a series of four new music concerts curated by the Chicago Symphony Orchestra’s Mead Composers-in-Residence Samuel Adams and Elizabeth Ogonek, called for visuals no less compelling in their musicality. Thirst was happy to provide just that by creating unique illustrations for each concert, along with a graphic system for flyers, digital advertisements and on-screen content. A limited-edition poster—with offset lithography by Graphic Arts Studio, foil stamping by Artistry Engraving & Embossing Co., Inc. and generous support by Mohawk Fine Papers—further commemorated each concert illustration. · Go to Chicago Symphony Orchestra posters →

12 12, 2012

Empowerment marketing: Advertising to humans as more than just selfish machines

Wed, Dec 12, 2012|Filed in: Bookmarks|Topics: , , , |Comments Off on Empowerment marketing: Advertising to humans as more than just selfish machines

From FastCompany: For decades, companies have made you feel inadequate in order to get you to buy things. In an excerpt from his new book Story Wars Jonah Sachs traces the history of the growing field of marketing products in ways that make us better people and the world a better place. · Go to Empowerment marketing: Advertising to humans as more than just selfish machines →

13 11, 2012

Marketing the arts to death: How lazy language is killing culture

Tue, Nov 13, 2012|Filed in: Bookmarks|Topics: , |Comments Off on Marketing the arts to death: How lazy language is killing culture

Book by Trevor O'Donnell: If you’re looking for ways to increase earned revenue without increasing marketing costs, this book is for you.  It’s a fun-to-read, down-to-earth, slightly naughty critique of the way we artsy types talk to the world around us, and a useful guide for speaking more persuasively to new audiences.  Plus, it’s an e-book so it only costs six bucks. Trevor guarantees you’ll make that back many times over on your next ad or email! · Go to Marketing the arts to death: How lazy language is killing culture →

15 08, 2012

Why your marketing doesn’t make sense to everyone

Wed, Aug 15, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on Why your marketing doesn’t make sense to everyone

From Mind Power Marketing: When you communicate with people, they receive the information using one of five sensory modalities – visual, auditory, kinesthetic, olfactory and gustatory (or in everyday language – pictures, sounds, feelings, smells and tastes). And, in creating an ‘Internal Representation’ inside our mind, we use the same sensory modalities – with the addition of one more – ‘auditory digital’ or self-talk. However, it’s crucial to recognize that individuals experience those senses in different proportions. Some people may pay more attention to their visual experiences, while others may find their feelings (whether internal or external) more important. In communicating with somebody, it’s therefore important that you’re able to relate to all of the senses. · Go to Why your marketing doesn’t make sense to everyone →

5 08, 2012

My Communications Director is an idiot

Sun, Aug 5, 2012|Filed in: Bookmarks|Topics: , , , |Comments Off on My Communications Director is an idiot

From Kivi Leroux Miller: I’m friends with many nonprofit program and research directors who confide in me about their various scuffles with communications or fundraising staff in their organizations. Nothing strange there.

What I do find a little surprising is how often I will meet a program or policy director, or even an executive director, for the first time, and upon learning what I do for a living, they will say, “Ugh. Our communications director is a complete idiot.” · Go to My Communications Director is an idiot →

12 06, 2012

How to be a more coherent marketer

Tue, Jun 12, 2012|Filed in: Bookmarks|Topics: , |Comments Off on How to be a more coherent marketer

From strategy+business: With so much in flux and so much at stake, marketers need to be strategic when it comes to managing their resources and teams. A recent survey highlights the challenges facing today's marketing organizations, and reveals a path to differentiation. · Go to How to be a more coherent marketer →

11 05, 2012

Philip Kotler on marketing

Fri, May 11, 2012|Filed in: Videos|Topics: , , |Comments Off on Philip Kotler on marketing

Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. Three years ago, he was ranked the world’s fourth most influential management guru by the Financial Times; this year, the Wall Street Journal ranked him the sixth best business thinker. Not […]

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