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28 07, 2016

The New York Times Magazine Design Director on staying impartial and politically charged covers

Thu, Jul 28, 2016|Filed in: Bookmarks|Topics: , , , |Comments Off on The New York Times Magazine Design Director on staying impartial and politically charged covers

From AIGA: Impartiality is not an issue most designers have to contend with, even less so journalistic integrity. Those who practice their craft in ad land know coercion is king, the manipulative power of imagery a tool to be used with abandon. In fact much of commercial visual communication exists to sway an audience: buy this product, engage with this app, trust this service provider, vote for this candidate. With news, however, an impartial image can have disastrous consequences in a business where bias is met with disdain.

This is a daily concern for Gail Bichler, design director of The New York Times Magazine, whose creative team are bound by the same ethical codes as Times journalists, and a commitment to the “importance of checking facts, the exactness of quotations, the integrity of photographs, and

5 07, 2016

Three keys to great content marketing design, according to The New York Times

Tue, Jul 5, 2016|Filed in: Bookmarks|Topics: , , |Comments Off on Three keys to great content marketing design, according to The New York Times

From The Content Strategist: Rachel Gogel is not a fan of the term “visual storytelling.” To her, it doesn’t capture the unique challenges designers face when telling a brand’s story.

Gogel, the creative director for The New York Times’s T Brand Studio, is, of course, an expert visual storyteller herself, helping companies tell their stories through native advertisements. “As people, we are storytellers,” she explained. “The question is, how do we use visuals to influence emotion, to get an audience to view your images, to stay and eventually come back?”

The main goal at the T Brand Studio is to turn brand initiatives into a narrative with the same caliber of reporting as the traditional editorial work produced by The New York Times. · Go to Three keys to great content marketing design, according to The New York Times →

3 03, 2015

Behind the scenes of The New York Times Magazine redesign

Tue, Mar 3, 2015|Filed in: Bookmarks|Topics: , , |Comments Off on Behind the scenes of The New York Times Magazine redesign

From It's Nice That: While magazine redesigns often receive a great deal of attention, few are likely to be more scrutinised than the new-look New York Times Magazine which debuts on Sunday. The Times is the leading newspaper in the US and its magazine is read by nearly four million people every week. When listed, the changes design director Gail Bichler and her new art director Matt Willey have implemented sound exhaustive – redrawn fonts, a redrawn logo, a new approach to lay-outs, a new-look version of the online magazine. Add to this a raft of new features and editorial changes (such as a new weekly poem, a column that rotates between four critics and a dispatch from the frontline of internet culture) and you’d be forgiven for thinking that the new magazine will be unrecognisable. · Go to Behind the scenes of The New York Times Magazine redesign →

3 03, 2015

New York Times Magazine redesigns for the web

Tue, Mar 3, 2015|Filed in: Bookmarks|Topics: , |Comments Off on New York Times Magazine redesigns for the web

From Webdesigner Depot: One of the most renowned magazines in the world, The New York Times Magazine, has undergone a redesign with two key aims: to carve out a distinct identity, and to embrace the current digital climate. · Go to New York Times Magazine redesigns for the web →

15 11, 2013

The reading brain in the digital age: Why paper still beats screens

Fri, Nov 15, 2013|Filed in: Bookmarks|Topics: , , , |Comments Off on The reading brain in the digital age: Why paper still beats screens

From Scientific American: E-readers and tablets are becoming more popular as such technologies improve, but reading on paper still has its advantages · Go to The reading brain in the digital age: Why paper still beats screens →

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