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28 02, 2017

The New York Times joins the debate about the truth in minimalist ads from Droga5

Tue, Feb 28, 2017|Filed in: Bookmarks|Topics: , , , , |Comments Off on The New York Times joins the debate about the truth in minimalist ads from Droga5

From Adweek: In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth—and the role independent journalists play in searching for it, and telling it—in a big new brand campaign from Droga5.

Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of eroding faith in the knowability of the truth, and acknowledge that what’s asserted to be the truth in today’s hostile and oversaturated political media landscape is often just opinion, or even outright lies.

The campaign includes a 30-second spot that will air on the Academy Awards on Feb. 26 (where such ad slots are going for up to $2.5 million). The spot features audio of people debating politics, while on-screen text finishes the sentence “The truth is…” in various ways. · Go to The New York Times joins the debate about the truth in minimalist ads from Droga5 →

9 11, 2014

CJR: It’s time for the journalism world to take brand publishers seriously

Sun, Nov 9, 2014|Filed in: Bookmarks|Topics: , , |Comments Off on CJR: It’s time for the journalism world to take brand publishers seriously

From Contently: “One day soon, native advertising may be recalled as a quaint evolutionary step, as brands are increasingly comfortable simply reaching an audience themselves.”

So says the cover story in the most recent edition of the Columbia Journalism Review. What it implies is significant. Are brands really just a step away from bypassing publishers to connect with audiences on their own? Is that the next phase in content marketing’s hastening evolution? · Go to CJR: It’s time for the journalism world to take brand publishers seriously →

22 12, 2011

Newspapers dead within five years, USC predicts

Thu, Dec 22, 2011|Filed in: Bookmarks|Topics: , , |Comments Off on Newspapers dead within five years, USC predicts

From LA Weekly: As if the ink-stained wretches of the newspaper world need anymore bad news, the USC Annenberg Center for the Digital Future says the print product some of you like to pick up of your driveway every morning will go the way of the dinosaur within five years. · Go to Newspapers dead within five years, USC predicts →

23 03, 2011

What the NYTimes pay wall really costs

Wed, Mar 23, 2011|Filed in: Bookmarks|Topics: , |Comments Off on What the NYTimes pay wall really costs

From Khoi Vinh, former design director of the NY Times: The Times announced that it would debut a ‘pay wall’ around its digital products, first immediately for users in Canada and then at the end of the month for the U.S. and other countries. This is the culmination of a process that began in the dark days of the so-called Great Recession. · Go to What the NYTimes pay wall really costs →

27 05, 2010

Turn the page: What's next for publishing?

Thu, May 27, 2010|Filed in: Bookmarks|Topics: , , |Comments Off on Turn the page: What's next for publishing?

From Knowledge@Wharton: Emerging technologies and strategies to reach new audiences are changing all aspects of the publishing industry, according to speakers at a recent Wharton conference in New York on “The Future of Publishing.” In our coverage of the event, we look at the shifting habits of both readers and advertisers and how they affect traditional content delivery; the future of digital books and the new roles publishers will have to play in their promotion; and innovative ways to deliver content that involve consumers pulling, rather than publishers pushing, a product. We also include podcasts with executives from the Washington Post Company; the Palo Alto Research Center; search engine company Cuil; and Electric Literature, a quarterly literary magazine that publishes using a print-on-demand model. · Go to Turn the page: What’s next for publishing? →

11 07, 2007

New Media Meets Old: A Look at Redesigned Mainstream News Sites

Wed, Jul 11, 2007|Filed in: Bookmarks|Topics: , , , , |Comments Off on New Media Meets Old: A Look at Redesigned Mainstream News Sites

From ReadWriteWeb: compare three big media sites that have launched new versions of their web news properties in 2007: CNN(redesigned this weekend), USA Today (redesigned in March), and AOL News(redesigned last week). · Go to New Media Meets Old: A Look at Redesigned Mainstream News Sites →

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