From The Washington Post: As part of the “digital transition” plan laid out by the Obama White House shortly before the election, the incoming administration starts with a clean slate.
From Obama White House: Take a look at how the digital history of the Obama administration is preserved.
From NY Times: Fake stories and memes that crop up during live news events have been a problem on social media for years, but a wild election season has highlighted the news media’s slow response in stemming the flow of nonsense.
From Fast Company: For starters, you need to update more often. Post about more than just yourself. And for goodness sake, be positive!
From William Arruda at Forbes: Having your entire workforce use LinkedIn could become your company’s rocket fuel. Yet many employers block company computers from accessing LinkedIn. They’re afraid employees will look for a new job, be poached by a recruiter or waste precious work time socializing online. According to a recent study by Statista, 10% of U.S. employees are not allowed to use LinkedIn in the workplace because access is blocked. These companies are missing out on major opportunities to build business, increase loyalty and fortify employee engagement. Here’s how your company can benefit from a focused program that encourages employees to use LinkedIn … every day.
From Freelance Folder: Everyone wants to know, what is going to be the next big social media platform? What sites will become as big as Facebook or Twitter?
The truth is that the next big social media site may already be out there. But the next popular site probably won’t be like the social media sites developed five or more years ago.
From DreamGrow: Since first hitting the scene merely two years ago, Pinterest has quickly become the new darling of the social media world. The service allows users to quickly share images gleaned from across the web with their friends, making “boards” that contain images fitting within a certain category. Pinterest has proven to be an immensely addictive pastime for some users, many of whom routinely spend hours using the service. In addition to these users, however, Pinterest has also become a hot spot for business professionals. The structure of the social media service makes it perfect for marketers who would like to promote their brand. By sharing images that are tied to a particular theme, or in this case, a product line or service, brands can get their name out there and encourage users to interact with their content.
From NY Times: Pacifico, a Pilsner-style Mexican beer popular among California surfers, is running its first major national advertising campaign as it broadens its distribution across the United States.