Professor Miriam Posner's class at UCLA. This class takes on this question by examining other moments of big technological change — film, television, telephone — and comparing them to the way we talk about technology today. We’ll also read the best writing about what it means to be a young adult in our current moment, and we’ll unpack the notions of “adolescence” and “young adulthood,” which turn out to be historically contingent categories themselves. Our goal is to develop a vocabulary for talking about technological and cultural change that accommodates the diversity and contingency of human experience.
Chris Brogan sees a lot of shifts in the whole online/social networks landscape. Some of it kind of saddens him. The rest of it points to the weakening state of effectiveness of various platforms as business tools. You can disagree. That’s fine.
From Knowledge@Wharton: Social networks of digitally-connected customers and employees are growing in power and influence each day, but companies are often still blindsided by this phenomenon. Barry Libert, CEO of Open Matters and author of Social Nation, says the reason is that corporate leaders tend to focus on internal issues like operational excellence, but are confounded by external forces such as social networks that they cannot control. In this interview with Knowledge@Wharton, Libert shares a four-step process that companies can use to harness the power of social media and networks.
From FastCompany: As the water crisis documentary Last Call at the Oasis opens, Participant Media executives Christopher Gebhardt and Chad Boettcher explain how they use social media to turn complex, overwhelming issues into hope and action.
From strategy+business: According to this research, consumers who join a company's online community spend significantly more on the firm's products than they did prior to signing up or in comparison with similar customers who are not part of the network.
From Keith Sawyer at 99%: A fascinating article by Professor Katherine Giuffre of Colorado College, asks the question: Do social networks contribute to creativity? Previous research is pretty compelling: social networks and collaboration contribute to greater creativity. But as Giuffre points out, no one has compared creative and non-creative periods during the lifetime of a single person.
From Blogging Pro: Listed in Time Magazine’s “50 Best Websites of 2011” Pinterest is the new social photo sharing website on everyone’s lips. But how can this new social platform help to increase your business?
From FastCompany: Rather than counting how many followers you have in your network, what you ought to be doing is figuring out how to get the most benefit from the right ones. And despite the hype, my own informal canvassing has convinced me that most of us aren’t very strategic when it comes to the best way to take advantage of the enormous potential of our own social networks.