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15 11, 2016

The science behind the power of storytelling

Tue, Nov 15, 2016|Filed in: Bookmarks|Topics: |Comments Off on The science behind the power of storytelling

From The Content Strategist: Last August, Interpol arrested a 40-year-old Nigerian con artist, known only as “Mike,” who was the alleged mastermind of an email scam cartel that swindled over $60 million from victims around the world. Mike operated various email schemes including the infamous “Nigerian Prince” ruse, which elaborately establishes a heartbreaking and potentially profitable tale before asking for money.

The prince scams are a case study in the power of storytelling. Before asking for money, the con artists weave intricate tales that appeal to people’s emotions. While these scammers tend to prey on the gullible, like this 63-year-old Nebraskan woman who lost over $40,000, the more elaborate variations call on astronauts or London gallerists to target people who may be more sophisticated. In fact, as Maria Konnikova told Contently in an interview about the dark side of storytelling, intelligent people are the most vulnerable to investment fraud. According to another new book, Denying to the Grave: Why We Ignore the Facts That Will Save Us, they’re also more likely to join cults. · Go to The science behind the power of storytelling →

28 07, 2016

A new territory of maturity: Updating our stories to enhance our lives

Thu, Jul 28, 2016|Filed in: Bookmarks|Topics: , , |Comments Off on A new territory of maturity: Updating our stories to enhance our lives

From Change This: In those endless years it took you to grow out of childhood and stand on your own two feet, you learned about the world in doses. Some of what you learned (and thought you understood) has evolved over time with added experience, but some of the discoveries you made and the stories you constructed around them as a child, even as young as three, have stayed the same, child-like and unchanged, no matter how many years have passed.

[…]

That’s living life in the past, seeing the world around you through a child’s eyes in a child’s story. You’ve been walking around in kid’s sneakers and they’re much too small for you. Here’s how to fit yourself out with good pair of hiking boots to go the distance.” · Go to A new territory of maturity: Updating our stories to enhance our lives →

30 04, 2014

Matthew Weiner on advertising, social media and the eternal nature of storytelling

Wed, Apr 30, 2014|Filed in: Bookmarks|Topics: , |Comments Off on Matthew Weiner on advertising, social media and the eternal nature of storytelling

From Fast Company: As Mad Men Season 7 approaches, its creator reflects on the loneliness of social media, the power of drama on a small scale, and the timeless themes of identity that unite Draper and Co. and all of us. · Go to Matthew Weiner on advertising, social media and the eternal nature of storytelling →

30 04, 2014

Matthew Weiner on formula-free storytelling and the “Mad Men” writers’ room

Wed, Apr 30, 2014|Filed in: Bookmarks|Topics: |Comments Off on Matthew Weiner on formula-free storytelling and the “Mad Men” writers’ room

From Fast Company: The Mad Men creator tells how his childlike excitement for the city he calls home infuses the new season and talks about the secrets of the writers' room. · Go to Matthew Weiner on formula-free storytelling and the “Mad Men” writers’ room →

30 05, 2013

How Twitter is reshaping the future of storytelling

Thu, May 30, 2013|Filed in: Bookmarks|Topics: , , |Comments Off on How Twitter is reshaping the future of storytelling

From FastCompany: We might have fewer characters to work with, but we still hunger for narrative. New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories. Plus: an appearance by John Hodgman! · Go to How Twitter is reshaping the future of storytelling →

3 04, 2013

Shared values in brand storytelling

Wed, Apr 3, 2013|Filed in: Bookmarks|Topics: , |Comments Off on Shared values in brand storytelling

From Brand Strategy Insider: A shared value is a belief that both the brand and consumer have about a brand’s higher purpose, philosophy, culture and contribution. At the heart of enduring brand storytelling, shared values will be the only reason people will notice, listen and act.

Brands can’t market their way to making people care about the value they claim to provide. Besides consumers don’t care about your marketing anyway–their attention spans and tolerance grows ever shorter. Clutter grows exponentially. · Go to Shared values in brand storytelling →

3 04, 2013

Ken Burns on storytelling

Wed, Apr 3, 2013|Filed in: Videos|Topics: |Comments Off on Ken Burns on storytelling

For a documentary filmmaker, it’s hard to imagine a more intimidating project than making a documentary film about Ken Burns. When Sarah Klein and Tom Mason set out explore the mysterious nature of story, however, they decided to do just that. In their beautiful short documentary, Ken Burns: On Story, premiering here […]

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