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26 04, 2013

Tips for managing multiple editorial calendars on the go

Fri, Apr 26, 2013|Filed in: Bookmarks|Topics: , , , , |Comments Off on Tips for managing multiple editorial calendars on the go

From Marketing.ai: A typical marketing manager will have a team of content creators working under them on a variety of different content items. They may be working on several different campaigns simultaneously with output going to websites, social media and content sharing platforms for video, slides or ebooks. Managing all of these people and tasks can become overwhelming as multiple deadlines start to loom, while strategy for the upcoming months must also be planned. · Go to Tips for managing multiple editorial calendars on the go →

21 03, 2013

The Thought Leader Interview: Cynthia Montgomery

Thu, Mar 21, 2013|Filed in: Bookmarks|Topics: , , |Comments Off on The Thought Leader Interview: Cynthia Montgomery

From strategy+business: A Harvard Business School professor observes that leaders become better strategists by engaging in conversations about the purpose of a company. In the video Cynthia Montgomery and Booz & Company partner Ken Favaro discuss why strategy needs to be reimagined, and how a leader can help define what a business is and why it matters. · Go to The Thought Leader Interview: Cynthia Montgomery →

26 10, 2012

The value of being second

Fri, Oct 26, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on The value of being second

From strategy+business: Oded Shenkar, author of "Copycats: How Smart Companies Use Imitation to Gain a Strategic Edge," introduces an excerpt on the wisdom of entering markets after first movers from "The Art of Being Unreasonable: Lessons in Unconventional Thinking," by Eli Broad. · Go to The value of being second →

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