From Copyblogger: There are countless blogs and articles on the web that proclaim the importance of building a unique brand. But how, exactly, do you create a brand that’s irresistible to your audience and positions you as an authority? And how do you do it if you’ve never built one before?
MarketingSherpa: Some marketers and email publishers are testing shorter and shorter subject lines.
examples from Social Signal
uses a simple format and real-world stories to make sense of complex ideas
From Vertical Response
From Copyblogger: On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This is the secret to the power of the headline, and why it so highly determines the effectiveness of the entire piece.
If you’re finding your creative juices running a little dry, this list of quick and easy tips is sure to get them flowing again.