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28 02, 2017

The New York Times joins the debate about the truth in minimalist ads from Droga5

Tue, Feb 28, 2017|Filed in: Bookmarks|Topics: , , , , |Comments Off on The New York Times joins the debate about the truth in minimalist ads from Droga5

From Adweek: In a world of fake news and alternative facts, The New York Times is asserting the primacy and importance of the truth—and the role independent journalists play in searching for it, and telling it—in a big new brand campaign from Droga5.

Stripped-down TV, print, outdoor, digital and social ads tackle head on the sense of eroding faith in the knowability of the truth, and acknowledge that what’s asserted to be the truth in today’s hostile and oversaturated political media landscape is often just opinion, or even outright lies.

The campaign includes a 30-second spot that will air on the Academy Awards on Feb. 26 (where such ad slots are going for up to $2.5 million). The spot features audio of people debating politics, while on-screen text finishes the sentence “The truth is…” in various ways. · Go to The New York Times joins the debate about the truth in minimalist ads from Droga5 →

12 07, 2012

Ferreting out fake reviews online

Thu, Jul 12, 2012|Filed in: Bookmarks|Topics: , , , |Comments Off on Ferreting out fake reviews online

From NY Times: Determining the number of fake reviews on the Web is difficult. But it is enough of a problem to attract a team of Cornell researchers, who recently published a paper about creating a computer algorithm for detecting fake reviewers. They were instantly approached by a dozen companies, including Amazon, Hilton, TripAdvisor and several specialist travel sites, all of which have a strong interest in limiting the spread of bogus reviews. · Go to Ferreting out fake reviews online →

12 09, 2011

Everyday truths and lies

Mon, Sep 12, 2011|Filed in: Bookmarks|Topics: , , |Comments Off on Everyday truths and lies

From My Modern Metropolis: When was the last time you didn't tell the truth? This particular poster series by Justin Barber, called Truth and Lies, depicts the common lies we tell ourselves and others alongside the brutal and hilarious truth. As the site says, “This is what you say, but this is what you mean, and we all know it.” · Go to Everyday truths and lies →

24 05, 2011

James Frey: The truth set me free

Tue, May 24, 2011|Filed in: Bookmarks|Topics: , , |Comments Off on James Frey: The truth set me free

From James Frey at BigThink: The truth will set me free… I don't care much about truth, or I don't care about the definition of truth that most people live by. I don't think truth and fact are the same thing. I think truth is an incredibly subjective individual thing. · Go to James Frey: The truth set me free →

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