From Fast Company: For starters, you need to update more often. Post about more than just yourself. And for goodness sake, be positive!
From The Content Strategist: Two bombshells hit the marketing world this past week: First, Facebook announced they’re going to restrict brand reach on the social network even further than they had been in the past by punishing self-promotional brands. Then, Forrester Research released a comprehensive report that concluded brands are pretty much wasting their money on Facebook and Twitter.
From socialable: It’s been six years now since Twitter user Chris Messina used the first ever hashtag and started a worldwide trend that has been steadily evolving over the years. Now, more and more social networks are adapting hashtags to make it easier for their users to discover posts – at this point, almost all major social networks have a hashtag feature. But how do they differ from one another? Each social network has a slightly different approach to hashtags, so let’s take a look at how best to use them on each social network.
From FastCompany: We might have fewer characters to work with, but we still hunger for narrative. New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories. Plus: an appearance by John Hodgman!
From Knowledge@Wharton: Since launching in 2006, Twitter's platform has tapped into the collective consciousness around events ranging from the Arab Spring to the Super Bowl — 140 characters at a time. Recently, Twitter retooled the design of its profile pages and moved to take greater control of its developer ecosystem — both signs that the company is trying to focus on a more sustainable business model than its current advertising-based approach, experts say. They note that Twitter has created a unique application, but needs to figure out exactly how to leverage it into a service that businesses and consumers would be willing to pay for.
From DreamGrow: These tools should be in your inventory if you want to tweet efficiently (trust me, you do). By the way, most of them are free to use.
From DreamGrow: When you are running a social media campaign, especially using marketing powerhouse Twitter, it is imperative that you have all the data possible about what you are providing as content, and the results of that work. Especially when it comes to hashtags and potential searches or mentions. These are five fantastic analytics tools for Twitter, both search and general, to get you all of the information you need.