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24 11, 2014

Facebook’s cracking down on brands, and it’s great news for content marketing

Mon, Nov 24, 2014|Filed in: Bookmarks|Topics: , , |Comments Off on Facebook’s cracking down on brands, and it’s great news for content marketing

From The Content Strategist: Two bombshells hit the marketing world this past week: First, Facebook announced they’re going to restrict brand reach on the social network even further than they had been in the past by punishing self-promotional brands. Then, Forrester Research released a comprehensive report that concluded brands are pretty much wasting their money on Facebook and Twitter. · Go to Facebook’s cracking down on brands, and it’s great news for content marketing →

12 08, 2013

#Hashtastic – hashtags on different social networks

Mon, Aug 12, 2013|Filed in: Bookmarks|Topics: , , |Comments Off on #Hashtastic – hashtags on different social networks

From socialable: It’s been six years now since Twitter user Chris Messina used the first ever hashtag and started a worldwide trend that has been steadily evolving over the years. Now, more and more social networks are adapting hashtags to make it easier for their users to discover posts – at this point, almost all major social networks have a hashtag feature. But how do they differ from one another? Each social network has a slightly different approach to hashtags, so let’s take a look at how best to use them on each social network. · Go to #Hashtastic – hashtags on different social networks →

30 05, 2013

How Twitter is reshaping the future of storytelling

Thu, May 30, 2013|Filed in: Bookmarks|Topics: , , |Comments Off on How Twitter is reshaping the future of storytelling

From FastCompany: We might have fewer characters to work with, but we still hunger for narrative. New mediums aren’t destroying fiction, they’re allowing us to innovate even more in how we create and consume our stories. Plus: an appearance by John Hodgman! · Go to How Twitter is reshaping the future of storytelling →

30 09, 2012

Can Twitter monetize the cultural zeitgeist?

Sun, Sep 30, 2012|Filed in: Bookmarks|Topics: , |Comments Off on Can Twitter monetize the cultural zeitgeist?

From Knowledge@Wharton: Since launching in 2006, Twitter's platform has tapped into the collective consciousness around events ranging from the Arab Spring to the Super Bowl — 140 characters at a time. Recently, Twitter retooled the design of its profile pages and moved to take greater control of its developer ecosystem — both signs that the company is trying to focus on a more sustainable business model than its current advertising-based approach, experts say. They note that Twitter has created a unique application, but needs to figure out exactly how to leverage it into a service that businesses and consumers would be willing to pay for. · Go to Can Twitter monetize the cultural zeitgeist? →

24 03, 2012

5 best analytics tools for Twitter search

Sat, Mar 24, 2012|Filed in: Bookmarks|Topics: , |Comments Off on 5 best analytics tools for Twitter search

From DreamGrow: When you are running a social media campaign, especially using marketing powerhouse Twitter, it is imperative that you have all the data possible about what you are providing as content, and the results of that work. Especially when it comes to hashtags and potential searches or mentions. These are five fantastic analytics tools for Twitter, both search and general, to get you all of the information you need. · Go to 5 best analytics tools for Twitter search →

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