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17 10, 2009

How Online Tracking Companies Know Most of What You Do Online (and What Social Networks Are Doing to Help Them)

Sat, Oct 17, 2009|Filed in: Bookmarks|Topics: , , , |Comments Off on How Online Tracking Companies Know Most of What You Do Online (and What Social Networks Are Doing to Help Them)

From Electronic Frontier Foundation: 3rd party advertising and tracking firms are ubiquitous on the modern web. When you visit a webpage, there’s a good chance that it contains tiny images or invisible JavaScript that exists for the sole purpose of tracking and recording your browsing habits. This sort of tracking is performed by many dozens of different firms. In this post, we’re going to look at how this tracking occurs, and how it is being combined with data from accounts on social networking sites to build extensive, identified profiles of your online activity. · Go to How Online Tracking Companies Know Most of What You Do Online (and What Social Networks Are Doing to Help Them) →

16 10, 2007

Consumers Inoculated Against Viral Marketing

Tue, Oct 16, 2007|Filed in: Bookmarks|Topics: , , |Comments Off on Consumers Inoculated Against Viral Marketing

Bringing the Message to the Masses, a new JupiterResearch report reveals that only 15 percent of viral marketing efforts of the past year actually succeeded in getting consumers to spread positive word of mouth. · Go to Consumers Inoculated Against Viral Marketing →

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