From Damian Rees at Smashing Magazine: If you’ve ever run a usability test before, you’ll know that it’s not as easy as it looks. Although it’s not rocket science, there are some intricacies that can make a big difference. In this article I share some of the lessons I have learned which should help you avoid your user test turning into a frustrating experience for you or the test participant.
From Jakob Nielsen's Alertbox: Mobile apps currently have better usability than mobile sites, but forthcoming changes will eventually make a mobile site the superior strategy.
A simple tool to save web pages for reading later.
Readability turns any web page into a comfortable reading view right in your web browser. Too busy to read right then and there? Readability makes it simple to save your favorite articles for reading later.
From Khoi Vinh: Somehow I ended up creating multiple user accounts (under separate email addresses) over at TripIt (which is probably my favorite travel tool of the past decade). For a recent trip, I had stashed some data in one account and other bits in another. But thankfully TripIt made it relatively easy to consolidate these accounts together; after some simple email verification, I had a single user account that recognized both email addresses.
From Jakob Nielsen: It’s more difficult to conduct usability studies with experienced users than with novices, and the improvements are usually smaller. Still, improving expert performance is often worth the effort.
From A List Apart: The value in usability testing comes from the magic of observing and listening as people use a design. The things you see and the things you hear are often surprising, illuminating, and unpredictable. This unpredictability is tough to capture in any other way. Dana Chisnell shows you how.
We are currently studying what designers can do to strengthen brands and create the shortcuts between brand elements and individuals’ brand perceptions. For example, on e-commerce sites a strong site brand could translate into repeat sales. During a customer’s initial visit, what could designers do to strengthen the site’s brand so that the shopper returns to the site for future purchases?