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20 09, 2016

The impact of tone of voice on users

Tue, Sep 20, 2016|Filed in: Bookmarks|Topics: , |Comments Off on The impact of tone of voice on users

From Neilsen Norman Group: A two-part experiment found that different tones of voice on a website have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best. · Go to The impact of tone of voice on users →

13 03, 2014

Why WordPress core needs a writing style guide

Thu, Mar 13, 2014|Filed in: Bookmarks|Topics: , , , |Comments Off on Why WordPress core needs a writing style guide

From WPShout: Tone is often a subliminal thing. Over months and years, you work with a person, an organization, or a software package, and eventually you notice that it generally makes you feel either happy or bummed out, listened to or scoffed at.

I wrote this post after noticing that parts of my daily interactions with WordPress Core were making me feel the wrong sets of things. The post outlines what I believe to be significant problems with the written tone of WordPress Core, and argues for the creation of a formal WordPress writing style guide. · Go to Why WordPress core needs a writing style guide →

6 11, 2013

7 things the great copywriters wish you knew

Wed, Nov 6, 2013|Filed in: Bookmarks|Topics: , , |Comments Off on 7 things the great copywriters wish you knew

From Copyblogger: We sometimes talk about web copy and content like they’re the same, but they aren’t — they complement each other, but they also serve two distinct purposes.

Copy, traditionally, is what we use to make the sale. To use Albert Lasker’s phrase, it’s salesmanship in print (or pixels). Its aim is to persuade.

Content does everything else. It attracts an audience, engages their sustained attention, demonstrates your ability to solve their problems, and paves the way for an eventual purchase.

Content marketing is the new cool kid in advertising– because the web lets us use content to accomplish so much with relatively limited resources.

But really smart content marketers know enough to steal from their more traditional copywriting brothers and sisters. Because those old school elements of persuasion will make everything in your content work better. · Go to 7 things the great copywriters wish you knew →

25 08, 2012

MailChimp’s voice and tone

Sat, Aug 25, 2012|Filed in: Bookmarks|Topics: , , |Comments Off on MailChimp’s voice and tone

The website makes clear through examples, tips and descriptions of feelings exactly how to achieve MailChimp’s tone of voice in all areas, including apps, social media, the main website, the blog and internal communications. The same approach and presentation could be used for printed guidelines, too. Tell team members how to get the tone right, but also show them. · Go to MailChimp’s voice and tone →

1 10, 2011

The rise of the Zuckerverb: The new language of Facebook

Sat, Oct 1, 2011|Filed in: Bookmarks|Topics: , , |Comments Off on The rise of the Zuckerverb: The new language of Facebook

From Ben Zimmer at The Atlantic: As he paced around the stage at the f8 Developers Conference, Mark Zuckerberg declared with wide-eyed optimism that Facebook was "helping to define a brand-new language for how people connect." "When we started," Zuckerberg explained, "the vocabulary was really limited. You could only express a small number of things, like who you were friends with. Then last year, when we introduced the Open Graph, we added nouns, so you could like anything that you wanted."
And then he delivered the breathless payoff: "This year, we're adding verbs. We're going to make it so you can connect to anything in any way you want." It was all part of "building this language for how people connect," he said. · Go to The rise of the Zuckerverb: The new language of Facebook →

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