From This is Colossal: In 1692 an artist known only as “A. Boogert” sat down to write a book in Dutch about mixing watercolors. Not only would he begin the book with a bit about the use of color in painting, but would go on to explain how to create certain hues and change the tone by adding one, two, or three parts of water. The premise sounds simple enough, but the final product is almost unfathomable in its detail and scope.
From Design Festival: The following are some of the worst uses of color in advertising, both online and in print. Glance through and make sure you aren’t using any of the following simply as a short-term strategy to attract attention.
From Duarte: The power of color can be witnessed in the way we respond to it. Often, we approach choosing color for our environment in the same way we approach choosing a significant other. We are naturally drawn to specific “characteristics” of colors; we form strong bonds; we have definitive dislikes; we even fall in love.
A collection of major brand color codes. Curated by Galen Gidman.
From DesignModo: The fascination with the concept of color draws its origins from the Classical Greece time period, when scientist and philosopher Aristotle developed the first known color theory scheme. He was also among the first to compare colors to music, in order to produce definitions for conceptual logic and believed that they were sent from the heavens as rays: “in a sense, light makes potential colors into actual colors”. He identified four colors as corresponding to the basic natural elements: earth, air, water and fire.
On Pinterest: Jude writes about design and culture for Slate, The Believer, Fast Company, GOOD, Gastronomica, I.D., and a blog about color for Print.
From love potions and the magical hour of sunset to witches and warlocks, fantasy and illusion are inspiring designers this fall season. With an unexpected mix of darks, brights and neutrals, designers cleverly manipulate reality to transport consumers to an enchanting place, free from the stresses of everyday life.