From The Content Strategist: There are marketers out there who would sell their vital organs if it meant they could get inside a millennial’s brain. But therein lies the problem—some marketers see everyone born between 1980 and 2000 as the same person. We’re not. There are so many different ways to be a hipster. Sure, a lot of us have skinny bikes and skinny jeans and abstract job titles at companies that lose money, but when you get to know us, you’ll see there’s really more than one stereotype that sums us up. Specifically, there are six.
From 1to1: Female power has been transformed from a cliché to a reality for businesses. With women believed to make a staggering 80 percent of buying decisions, females represent a very important sector for marketers and the companies they represent.
From strategy+business: Even as the world's population reaches 7 billion, the rate of growth is slowing and workforces are aging. Companies and countries can prosper by preparing for the changes to come.
From Royal Pingdom: How old is the average Twitter or Facebook user? What about all the other social network sites, like MySpace, LinkedIn, and so on? How is age distributed across the millions and millions of social network users out there? To find out, we pulled together age statistics for 19 different social network sites, and crunched the numbers.
From Alex Ross at The New Yorker: an alarming graph that shows a comprehensive downward trend in generational participation in classical music. Here is the graph, in all its scary glory. It comes from the League of Orchestras’ Audience Demographic Research Review, using data from the National Endowment for the Arts and a further analysis by the McKinsey company. You can see clearly how various generations experienced a bump in participation as they got older. The so-called Generation X, however, has yet to exhibit an upward spike as it moves into middle age.
an open internet ratings service. Advertisers can find reports on the audiences of web sites. Publishers can ensure their sites are represented accurately by tagging them.
a collection of world maps, where territories are re-sized on each map according to the subject of interest. 366 maps and PDF posters