From Knowledge@Wharton: The start of the summer Olympic Games in London marked the opening of a window that comes around just once every four years for many gold medal-favorites — the chance to shine in front of a huge international audience and to land lucrative sponsorship deals. But athletes and the companies that sponsor them are in a tenuous situation — just one mistake is often the difference between a relationship that could be worth millions and one that stalls before it ever starts.
From GrantCraft: We talked with funders working in the US, Europe, and internationally about when, why, and how it’s useful to scan the landscape for new ideas and new directions. This updated edition of a 2004 GrantCraft guide reflects key changes in philanthropy, from the rise of social media to a growing tendency to scan continuously for changes and opportunities.
The Shape of Design isn't going to be a text book. The project will be focused on Why instead of How. We have enough How; it's time for a thoughtful analysis of our practice and its characteristics so we can better practice our craft. After reading the book, I want you to look at what you do in a whole new light. Design is more than working for clients.
From Hubspot: Calls-to actions are extremely critical components of effective lead generation, and the language you use in your calls-to-action is probably the most important element you can optimize to improve their click-through rates. Crafting the message, however, can be time-consuming and challenging. So let's review some best practices for writing a compelling call-to-action across different places on your website and various stages of your sales cycle!
From Nonprofit Marketing Guide: Saying thank you to your donors, and saying it well, is only polite, right? The truth is that good thank yous are much more than good manners: they are a very smart and savvy fundraising strategy.
From NY Times: The campaign uses abstract imagery to draw attention to
malnutrition in a "more positive, upbeat way" and to attract donations.
From Kem Meyer: Infographics example of fundraising campaign results
From Kivi Leroux Miller: This 22-page report reveals what 780 nonprofits think are the most important (and least important) communications tools for 2011, and much more including
* How often nonprofits plan to email their typical supporters
* How often they plan to send direct mail
* How online marketing tools including social media compare in importance to more traditional and offline tools
* What excites nonprofit marketers about 2011
* What scares nonprofit marketers about 2011