From Nielsen Norman Group: Vertical lists attract the eye and make each list element stand out on its own. Thus, they are more effective than inline lists at making key points easier to scan, reference, and understand.
From Neilsen Norman Group: A two-part experiment found that different tones of voice on a website have measurable impacts on users’ perceptions of a brand’s friendliness, trustworthiness, and desirability. Casual, conversational, and enthusiastic tones performed best.
From Typewolf: These are the 40 best free web fonts available on Google Fonts, in my humble opinion. They are all open-source and 100% free for commercial use. This collection focuses on typeface families from reputable type designers and foundries that contain multiple weights and styles. I’m purposefully avoiding single-weight display faces as they have limited usefulness in real-world design projects.
From Design Shack: Everyone with a website needs a style guide. It’s that simple. If you’re wanting to instil more consistency in your project, and get everyone on the same page, your style guide will become invaluable.
Now that we have that out of the way, what exactly do you put in that guide? And how do you make sure other people on the team follow the rules so that your visual presence maintains consistency? That’s a little more complicated.
Up-to-date data on support for type and typographic features on the web. Search or choose from the features below to get started.
From Tim Brown: Quite a bold claim. Can typography be universal? Can it work for everyone and still look good? How can we practice? What should we study? Which fonts and tools work best? Should designers and developers work together on this?
Whether you’re a novice or an expert in any medium, good decisions take practice — and great ones stand on a solid foundation. Typekit Practice is a collection of resources and a place to try things, hone your skills, and stay sharp. Everyone can practice typography.
From Donny Truong